Ben, the protagonist of the novel, is a young boy who is on holiday with his family in the same place they have been going for ages.

But that year was special: he was about to meet the person who would change his life forever. Not a prophet, not a religious man, not a preacher, but just an ordinary man with a vision.

He tells Ben about his philosophy in life, his principles and – above all – his recipe for the T.J. cake, an incredible cake, made up with around 30 ingredients, that has the "magical" power to make people feel better. He opens up Ben’s conception of reality towards a new dimension. His teachings are a mixture of Native Americans’ ideas and personal acquaintance plus some catholic foundations.

Ben is just a fictional character, though author Sam Webb tells that many of the experiences lived by him really happened in his own life.

But together with this fictional and partly autobiographical side of the story, there’s also a strong presence of personal growth and self-improvement theories: that is the originality and the geniality of this book. It offers teachings that the reader receives without even realising it. Descriptions and characters are created by Webb in order to make them sound as proper fictional invention. But not only: some episodes told in the novel are not fictional. Webb’s theory is based on 10 cornerstone principles of balanced success which – through the book – will help Ben to accomplish the life he wants. This is the core of Webb’s ideas and what he deeply wants to transfer to his readers and it is based on a proper research brought forth by Webb and the National Forum for Balanced success, an information sharing platform where people help out one another to gain more awareness about life and existence.

Sam Webb has been able not only to spread out his theory about how to be successful and happy in life but also to create very credible fictional characters, such as Trader Jack who is the "enlightenment-man", a down-to-earth person who has found for himself how to be happy. "Life...it’s a piece of cake" represents a new genre, a mixture of different styles and a revolutionary idea.

What People Are Saying About
The Book - ‘Life ... It’s A Piece of Cake! ...

"I read this book with great interest and it was good to see the positive approach to life’s problems. I was most impressed with the book and the work that has gone into it."

-Jan deVries, Jan de Vries Health Care Ltd, Author, Naturopath

"A program integrating timeless wisdom and contemporary strategies bringing you harmony and balance. This plan can transform your life. I love it."

-Dr Joe Vitale, Author of The Attractor Factor and star in ‘The Secret’ movie, www.joevitale.com

"... ..Start applying even a tiny fraction from this rich storehouse of empowering themes and ideas and your life will change dramatically."

-Teresa McBride M.ED. Life Coach, Personal Development Trainer

"A Surperb insight into our role in establishing our values in life. The author explains in simple terms what matters most in life. An intriguing read of a boy’s meeting with Philosopher TJ followed by the brilliant instruction on the 10 principles of balanced success. This book should be mandatory in all schools curriculum - to present to future generations the insight of how we all should interconnect in the world."

-James Croskery, Retired Businessman

"... .. Superb! Well done! I am in awe! I felt so much empathy with the story and the lifestyle training. Everyone should have a copy of your CD in their car... ."

-David Ryan, Founder of Formula Health.org

"A book that captures the imagination, I found it hard to put down once I had started to read it. It’s also a book that makes you look at yourself, reflect on your own path, how you can change for the better and also how you can help others. It very subtly brings out questions and thoughts that you have to ask your inner self. It’s a great help for life’s journey!"

-Lin Hudson, Navaho Holistic Centre, Donaghadee

"An inspiring book which offers insight into the truth of ourselves and the creation of which we are a part. It provides a guide to our actual birthright that we have neglected for so long. It’s a very valuable read for those who have the courage to step on the path of truth."

-Norman Blakely, Practical Philosophy Tutor

"This book is taking me onwards in my quest to understand the awesome design we call life. I love Trader Jack and have often wished to be taught by a wise man like him. Thank you for the positivity you have given freely to me. I am very grateful to you Sam. May your good works come right on back to you."

-Amber Wilson - Surrey UK

"Sam Webb has a deep knowledge of the mind and what it takes to imbue yourself with a powerful mind set that drives you to high achievement and accompanying wealth. This is a valuable and well written book that I advise anybody searching for the path of real success to read, read again, reread each year, and most important ACT ON each and every day. You can’t help but achieve everything you wish for when you make this mind set an integral function of your everyday personal and business life."

-Paul Gorman, Personal and Business Growth Specialist, www.leavetheminthedust.com

"A remarkably enlightened work by a truly enlightened author! This book will help you put on your eagle wings and fly higher than you’ve ever flown before."

-Bill Longridge, Author. "The Personal Empowerment Programme" www.happinessmatters.net

" I thoroughly enjoyed ‘Life...It’s a Piece of Cake’ by Sam Webb. The story itself is endearing, intriguing and easily readable. More importantly the author manages to explain what could be difficult concepts in an easily understandable way. The book is full of timeless wisdom, nuggets of gold and spiritual truths tantalisingly revealed throughout the story of Ben and his relationship with Trader Jack. ‘Life...It’s a Piece of Cake’ is more than just a metaphor for life as each reader will discover ...and undoubtedly will salivate and wonder(as I did) where they can find a slice (and the recipe) of this magical TJ. Cake. This is a book I will dip in and out of again and again-to refresh my memory and utilise its 10 Cornerstone Principles of Balanced Success..."

-Rev. Dr. EJ Minford MB ChB FRCS Ed. Consultant Surgeon and
Interfaith Minister