"Life...it’s a piece of cake" is a very original experiment, a mixture of self-help and fictional writing. Not the usual book written in the first person, to give advices about how to improve your life: this is a story, with an intriguing plot, which, on the side, explains a theory.

Author Sam Webb has ideated the theory of 10 cornerstone principles of balanced success: ways to reach awareness of the self and to get the most out of our inner potential. Deep thoughts, education and culture are the very simple tools Webb used to reach that conclusion. Personal leadership, observing the truth, unshakable inner belief, acquisition of the right knowledge, living in the present moment, creative breakthrough, power in surrender and keeping good habits are the foundations of the 10 cornerstone principles.

All this is not taught but explained at a deep level by Trader Jack to the young Ben, a sort of tabula rasa where Jack creates grids, giving birth to a theory upon which young Ben will base all his life. This is a sort of fictional case-study that follows Bens’ life from when he meets Trader Jack till his final accomplishment. But, other than the plot and the fictional interest, the book is full of teachings. It is a sort of storehouse of philosophical theories and spiritual ideas that will bring the reader to think and direct him towards an idea of how life can be lived optimistically and to the full.

Author Sam Webb is an active part of the National Forum for Balanced success, an organisation formed to help people realise more harmony and balance in their lives. He realised through his own life experiences and those of people around him, how everyone can find their point of balance and build their happiness on it. He’s now writing other books which will follow the same lines as "Life..it’s a piece of cake" and also some philosophical poems.

He is available for everyone who is curious to know what the ingredients of the T.J. cake are, as this is not a fictional invention but a real, very tasty food.